Google-bombing - Manipulating the PageRank Algorithm

With the growth of the Internet, the field of Information Retrieval (IR) has gained increasing importance. Quick, easy, and accurate information access is the deciding factor between successful search companies and their rivals. Likewise, the manipulation of IR systems for ulterior motives, known as adversarial IR, is just as important, as it can turn the successes of a search strategy against itself, at the expense of the general user. In this paper, a specific form of adversarial IR known as Google-bombing is examined, regarding its implementation and the different means by which it can be combatted.